The goal was to create a powerful and original public service announcement campaign for the National Endowment for the Arts in order to promote support for local liberal arts programs. The ad would have to be bold enough to immediately draw attention and include a powerful emotional impact.
Throughout the series a wooden drawing mannequin has been placed in a number of dire situations – as though the lack of support has forced him into a life on the streets. The imagery is shocking enough to catch the eye while possessing a certain dark humor that makes the message memorable.

Note: this is an academic project and was not authorized or created for actual use by the National Endowment for the Arts. The NEA logo is copyright its respective owner and is used here for educational purposes only.

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