Rampant Pinot Noir is an exercise in minimal, sophisticated packaging design. The goal was to create an edgy and youthful brand of fine wine, drawing upon classical heraldry and stylizing it to appeal to a young and urbane demographic.
The lion-rampant emblem is based on traditional portrayals of the beast: with clean, contemporary lines and sharp, aggressive points. The high-energy, high-contrast yellow on black ensures that the bottles will stand out on any shelf.
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